Behaviors leading to insomnia Essay Example | Topics and Well Written Essays - 500 words

Behaviors leading to insomnia - Essay Example Other symptoms that manifest because of this condition are waking up too early and suffering from fatigue upon waking up (Morin et. al., 2011). Insomnia often manifests itself as either primary insomnia or secondary insomnia. Primary insomnia refers to sleeplessness that is not caused by any underlying condition while secondary insomnia is caused by an underlying medical condition (Buysse, 2013). The various medical conditions that can cause insomnia include asthma, arthritis, cancer, pain or medication being ingested by a person (Jarin, Chen, Ivers & Morin, 2013). This condition also manifests in self, depending on its duration, as either acute or chronic. Acute insomnia lasts a shorter time, a few weeks, while chronic insomnia lasts longer. There are varied effects that arise because of insomnia. Most of the effects of insomnia affect the quality of life and performance of daily tasks (Sasa et. al., 2010). In rare cases, insomnia results in death and this type of insomnia is referred to as fatal familial insomnia. First, insomnia decreases the quality of life in the form of lack of alertness and poor memory during the day (Sasa et. al., 2010). People who suffer from insomnia are more irritable, make more mistakes and develop poor relationships with their colleagues and spouses (Calhoun et. al., 2014). Insomnia further affects the concentration and performance of the brain. Those who suffer from this condition often suffer from mental health conditions such as nervousness, irritability and fatigue (Watts, Coyle & East, 2011). The lack of sleep affects the concentration span and focus. The brain requires several hours of sleep for it to achieve optimum concentration to perform tasks. Insomnia compromises the brain’s ability to process information. The effects of insomnia are numerous and influence the lives of people significantly (Morin et.

A Comparison between two UK companies Essay Example | Topics and Well Written Essays - 1000 words - 1

A Comparison between two UK companies - Essay Example The success of Sofitel hotel shows the level of success of its marketing strategy while the dwindling profitability of the Britannia Hotels shows the failures of the marketing strategies the hotel employs as the analysis below portrays. Sofitel hotel is a five star hotel that offers a number of high quality services including spa, luxury rooms and conference facilities among many others. The hotel has a number of services that continue to grow its services after realizing that diversification is the key to achieving profitability. The chain management of the hotel has succeeded in developing high-end hotels in a number of leading destinations across both Europe and the United States. The Sofitel Hotels in the United Kingdom enjoy immense success and profitability evident in the growth of the hotel’s services and facilities. The success of Sofitel Hotel arises from a number of factors key among which is the provision of high quality services. The level of cleanliness of the rooms, diversity of cuisines and level of hospitability of the wait staff at the hotel enhances the quality of services at thereby succeeding building a desirable name for the hotel. The quality of services of the hotel is effective in creating a desirable reputation for the hotel. Travelers come to the hotel owing to referrals from their friends while numerous others are returning customers who confessed their love and admiration of the level of professionalism of the employees of the hotel coupled with the level of hospitality and serenity of the hotel (Venison, 2005). The hotel employs a number of effective marketing strategies all of which continue to enhance its profitability. The hotel has an efficient chain management that has succeeded in developing appropriate customer loyalty reward programs (OFallon & Rutherford, 2011). The chain has a number of facilities throughout